Play is a project based on experimental typography and purposeful play in the creative process.
What is purposeful play? Think back to the allotted time given in elementary school to finger painting, building with blocks, and storytelling. At the time these activities may have seemed simple and mindless, but they are all tasks that require the brain to think differently and promote creativity in the learning environment.
Play is a colorful mixture of unconventional materials and techniques, hand-drawn typography, senior thesis paper tidbits, and photographs of each process from start to finish; a project geared to inspire hands to get off of the computer and get a little messy.
A complete rebrand of a local pasty restaurant in my hometown. This identity was created using only a chisel tip Sharpie marker.
Vita Coco is a premium coconut water brand that prides itself on it's pure ingredient (just coconut water) and the simplified lifestyle they embrace. At Madwell, we crafted and launched a multimedia campaign named Stupidly Simple to spread the Vita Coco vibe.
This campaign came to life through numerous executions, including a campaign microsite, digital ads, subway station takeovers, billboards, influencer kits, POS, wild postings, print advertisement, and social media campaigns. View the full campaign here.
Client: Vita Coco
Various typographic explorations in color, style, and medium.
BUFOLO is an app designed to help Grand Rapid’s locals navigate their collection of farmers' markets. Whether the user is on the hunt for a specific product or just looking for the closest market to spend the morning browsing, BUFOLO is a simple way to experience the world of Grand Rapid’s farmers' markets.
Client: Grand Rapids, Michigan
Experimental typography using Target products for their 2015 #DesignCrush social media campaign.
Illustrations and responsive website designed for Coco Community Coconut Water.
Client: Coco Community Coconut Water
A congratulatory wedding card, envelope, and sticker set designed for a couple getting hitched at the Central Park Boathouse. Custom illustrations were created to showcase special parts and pieces of the couple's relationship. Congrats to Paul and Emily!
Experimental typography for Bucket Feet's #ImagineMore Holiday 2015 social media campaign. This campaign was centered around the idea of imagining what the holiday season would look like if creativity was at the center of everything we do.
This collaboration also included me in a blog spotlight on influential experimental typographers. Read the full interview here.
Turning my daily desk doodles into digital designs one anchor point at a time.
A variety of prints created from woodblock, screen print, monotype, and etching techniques.
My participation in 36 Days of Type, yearly open call invitation for designers, illustrators, and visual artists to share their view on the letters and numbers of the alphabet.
Modern meets a splash of nautical with this print collateral set designed for a Michigan couple. Icons were illustrated, maps were drawn, and envelopes were personally sealed for this celebration on the banks of the Detroit River.
Client: Emily & Daniel Ketchum
A drawing a day for the month of December! All of my favorite places and spaces in New York City.
Various content created for Madwell's social media channels.
A collaboration with Jordan Fruchey for his senior research project at Grand Valley State University.
A monthly mini publication that showcases my most favorite things at that time of the year! October's issue utilizes Grit, a personal hand-drawn typeface.
Custom candy paint job for my Sole bicycle!