Coco Community is an organic coconut water made from a refreshing, single ingredient: Nam Hom coconuts. This particular variety grows only in Thailand and is known for its deliciously nutty and naturally sweet taste. We named it Coco Community because "community" is at the heart of this brand. Coco Community prides themselves on their grower owned initiative, a business model that makes the product good for the community and the people that drink it. Madwell had the pleasure of creating this brand from the ground up, which gave me the opportunity to play a key role in the creative direction and design of the packaging, brand identity, and digital experience.
Core brand pattern used on digital activations
Brand illustrations that pair with copy to visually tell Coco Community's story